Teachers have multi-functional roles, arguably most important of which is that of ensuring the conditions for learning and this of course involves managing and directing student behaviour. As teachers, we should have long-term aims and yet many, or most, common strategies bring only short-term effects. Rewards and punishment-based approaches do not work and are often counter-productive. "What gets measured gets done", Pavlov's Dog and decptive behaviours all come to mind.
Research* shows that behaviour charts are "early rigged" and are little more than naming-and-shaming. Behaviour heroes, tend to lead to behaviour anti-heroes.
Positive Discipline refers to collaborative, constructive approaches which have at their core inculcating the desire for doing the right thing.
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*This research is discussed in Why Are We Still Doing That? Positive
Alternatives to Problematic Teaching Practices by Pérsida and William Himmele, published by ASCD.

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