24 March 2023

The Language of Advertising - cereal packets


Join us as we examine persuasive techniques used on cereal packaging, and consider them in terms of language, target audience and the appeals made. We review this single or double plug-and-play lesson outline, which can also be a prompt for other activities and/or a part of a visual language programme strand.

This session comes from our Upper Primary (G4 - 8, Lower Secondary, Middle School) Philosophy & Practice series. The material and activities can be used with EFL levels B1 and up, and E2L and E1L students.

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    • A C1 or higher level of English is assumed.
    • One-hour synchronous online video conferencing session; an in-person or face-to-face option is also available.
    • Open session group sizes are limited to allow for participation and questions.
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    Image by Phil Aicken on Unsplash

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